I pose this question to you, dear reader: why on earth would someone want to stay in a hotel that bills itself as "the worst hotel in the world"?
Well, if you're me -- and many 20-somethings backpacking through Amsterdam -- the Hans Brinker Budget Hotel is so honest about its seediness that it simply must be experienced. The genius here is that the hotel lowers its customers' expectations so dramatically that they aren't disappointed when they stay in a room with pictures of chairs on the walls - but no actual chairs.
And their marketing campaign is so humorous and innovative. Utterly brilliant, folks. Don't you want to say you stayed in the worst hotel in the world? If you do, then the marketing has succeeded.
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