MarketingProfs B2B Forum Takeaways, Vol. 1

One thing all good Marketers should do: compelling offers. Every speaker today tells me this is uber-important when getting in front of customers and prospects.

Behind social media, the buzzword of the day is integration. Both in the sense of marketing campaigns (incorporating multi-touch opportunities--print, web, social media, video), but also in the sense of Sales and Marketing aligning and working together. There is lots of opportunity in both arenas, and have the perfect project to start turning the tide: my 3rd quarter Consultant Campaign. Direct mail, e-mail, microsite/reg form, direct to our social network sites.

General lead gen and nurturing question: where does Marketing end and Sales begin?

I learned something new today: "Digital Body Language." Here you can use a prospect's online behavior (sites visited, e-mails opened, whitepapers downloaded, etc) to determine what would be relevant to them. Very cool!

Right now, Twitter's main capacity in B2B Marketing is as a listening tool. Check regularly to see what customers are saying and be proactive in protecting your brand. Hopefully somewhere down the road we can use it to talk to our customers.

That's all for now...check back later for an update!